Hero client / ICEx Group
Brand strategy for ICEx Group.
Sharpening the positioning and narrative of one of our leading institutional clients in Indonesia's crypto market.
Brand strategyPositioningNarrative
ICEx Group
Select Ecosystem to reveal Minted.
SELECTED WORK
Work that makes complex ideas clear.
OUR POINT OF VIEW
Digital progress happens when people take part.
We make new ideas easier to understand, discuss, and use. Crypto is where we started building that practice.
We build audiences of our own.
Our work for clients is informed by the media, community, and products we run for Indonesia's crypto audience.
OWNED MEDIA
Minted Media
Publishing, listening, and learning in public.
Daily crypto context across Instagram and YouTube gives us direct experience with the questions, language, and formats audiences respond to.
Community and product layer
Kelas by Minted
Our paid crypto community, built around context and participation.
Sinyal by Minted
Market intelligence available to members inside the community.
What we bring to the work.
Strategy has to work across the places people actually encounter a brand: content, community, campaigns, and distribution.
Brand strategy and communication
We shape how crypto brands show up, with a voice that holds across campaigns and daily presence.
Content and editorial systems
We build publishing rhythms so market context, brand stories, and campaign assets stay consistent.
Community strategy
We design how audiences gather, stay informed, and participate without treating community as a bolt-on channel.
Campaigns and activations
We plan and run launches, partnerships, and live moments that sit on real audience and partner access.
Audience and distribution
We place work where Indonesia's crypto audience already pays attention, through owned media and partner reach.
Supported by systems.
Led by people.
Our tools support research, planning, and production. Strategy, creative judgment, and final decisions stay with people.
Brands and ecosystems we’ve worked with.
Client work, content collaborations, and event partnerships across crypto.
NEW BUSINESS
Start a project.
Tell us who you are and what you need. We reply with a clear next step.
hello@mintedmedia.id